Estee Lauder celebrates its 25 Anniversary Pink Ribbon Collection this October. Evelyn H. Lauder founded the Breast Cancer Research Foundation 25 years ago and the brand donates 20% of every product bought to it since then. This year, the collection will include the pure colour envy eyeshadow palette, the knockout mascara in full size, the double wear eye pencil in mini size, an eye shadow brush and a zip around make-up bag. You can also find a limited edition advanced night repair synchronised recovery complex (50ml) with pink ribbon keychain. Don’t forget to mention that this year’s Pink Ribbon pin is is engraved with the message ‘celebrating 25 years’. It might be a pricey collection but it’s undoubtedly for a good cause.