By now, we’re used to Calvin Klein picking huge names, such as Solange Knowles and The Kardashian-Jenner family, for their campaigns. Now they’re back with a new Our Family Campaign, starring Paris Jackson, daughter of Michael Jackson, “Stranger Things” teenage star Millie Bobby Brown, and model Lulu Tenney. These three are the new faces of the campaign, photographed by Willy Vanderperre, showcasing pieces both from the Calvin Klein Underwear and Calvin Klein Jeans lines, in blue, red and white. It’s the first time that we see Paris Jackson starring in a fashion campaign, and the second time Millie is working with the brand, since she was announced as the face of Calvin Klein, last February. The girls all worked with Raf Simons (the creative director of Calvin Klein), a few months back, on the music video for the song “I Dare You” by The xx. The campaign was shot in the same barn we saw on the previous #MyCalvins campaigns. There’s also a short video released for the campaign, which you can watch below.
The new Calvin Klein campaign is all about family! We are talking about one of the most famous families in the world, the Kardashian-Jenner! All the sisters are starring in the new campaign and got photographed by Willy Vanderperre.
Solange Knowles stars in the new Calvin Klein campaign, after she was asked by the CK team. Calvin Klein managed to do the impossible and top their previous ad campaigns, by not only asking Solange to front the campaign, but also by allowing her to be the casting director. So Solange decided to bring her whole “family” to participate to the campaign and join her on the latest #MyCalvins campaign concept. Who else participates in the campaign? Artists like Kelela, Dev Hynes, Caroline Polachek of Chairlift and Adam Bainbridge of Kindness. The ad campaign was shot in some kind of a barn, by Willy Vanderperre, and the artists were showcased as a “chosen musical family”. It features pieces from the CK Jeans collection, as well as from the brand’s famous underwear line. “The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt,” the press release reads. You can already shop the campaign, and there will be new product launches from Holiday 2017 till Spring 2018 according to the brand. So stay tuned!