Puma turned to Cara Delevingne for the second time, to front their ad campaign. Puma’s new Do You campaign, aims to inspire confidence and encourage women to be unapologetic about who they are. Cara has played a part in Puma’s Do You documentary series earlier this year, helping disadvantaged women, such as refugees in Uganda, vocalize their stories to incite change. This year’s concept focuses on the idea that every woman should be their own muse. Puma hopes that, with their new range of products, women will feel free to be fiercer than ever. The new sneaker, called “Muse Echo”, will be available to buy online and in Puma’s stores worldwide. See some of the photos of the campaign, and new “Muse Echo”, below.