The new face of Marc Jacobs Beauty for 2016 is Winona Ryder. That is what Marc Jacobs showed on his Instagram account – a photo of the campaign, saying “it is with great pride (and pleasure) that I ‘leak’ this image”, and the photo of Winona posing for the label, photographed by David Sims. Jacobs added that they are friends for two and a half decades and that Winona is extraordinarily talented and beautiful.  She has already been modelling for Jacobs in 2003, after her shoplifting scandal.