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H&M Studio

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H&M Studio AW 2018 Neo Noir Chic collection 11This September, H&M Studio releases its A/W18 womenswear collection, entitled “Neo Noir Chic”, and inspired by the original cult 90’s series Twin Peaks. The dream logic aesthetic is writ large over a collection of ladylike statement pieces and borrowed-from-the-boys wardrobe classics. Fifties movie icons, with their era-defining looks, provide further nostalgic stimulus, yielding precise, sculpting wool dresses and nipped-in coated cotton trench coats as well as indigo precision denim jackets, sturdy turn-up jeans and a grunge-infused viscose-silk suit. Cosy, hairy cropped knits and elegant neck-tie blouses are equally key pieces. “With H&M Studio, we love the play between the feminine and masculine and this year we added a 50’s twist – there are ultra-feminine options combined with mannish details and super-classic pieces that invite you to create your own distinctive look,” said Pernilla Wohlfahrt, H&M’s Design Director. The collection, which comprises clothing, shoes and accessories, will be available to buy online and in selected stores from 6 September.

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H&M Studio AW 2017

Inspired by New York’s creativity and energy, streetware becomes sophisticated in the H&M Studio collection for Autumn/Winter 2017. Imaginative graffiti designs combine spontaneously with masculine plaid, while intense tailoring marries with feminine patterns, creating a dynamic and at the same time charming style. The collection reflects the needs of a trendy woman’s wardrobe, including tight coats, romantic dresses, flattery knitwear, versatile self-contained pieces, imposing accessories and a sophisticated color palette.

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The new H&M Studio collection for Spring/Summer 2015 is inspired by vacations under the sun, and the laid-back life in Miami and Palm Springs. The draped design in the pajama-style sets gives a stylish note, while the combination of stamps and athletic influences is ideal for the laid back moments of the season. Silk, denim, jersey, and suede become one with the bronzed pastels, pink and peach like the sunset in Miami, the soft denims, the summer whites, greens, deep reds and nautical blues. Elegant flat sandals with batik suede or snakeskin prints, high heeled sandals tied with scarves, fisherman’s hats, scarves with flamingo prints, athletic socks, batik suede bags, cat-eye sunglasses, golden earrings, and necklaces with rings, are also some of the accessories of the collection.

H&M Studio SS2015 2

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