Solange Knowles stars in the new Calvin Klein campaign, after she was asked by the CK team. Calvin Klein managed to do the impossible and top their previous ad campaigns, by not only asking Solange to front the campaign, but also by allowing her to be the casting director. So Solange decided to bring her whole “family” to participate to the campaign and join her on the latest #MyCalvins campaign concept. Who else participates in the campaign? Artists like Kelela, Dev Hynes, Caroline Polachek of Chairlift and Adam Bainbridge of Kindness. The ad campaign was shot in some kind of a barn, by Willy Vanderperre, and the artists were showcased as a “chosen musical family”. It features pieces from the CK Jeans collection, as well as from the brand’s famous underwear line. “The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt,” the press release reads. You can already shop the campaign, and there will be new product launches from Holiday 2017 till Spring 2018 according to the brand. So stay tuned!
