Olivia Wilde is going to be the face of the new Conscious Exclusive campaign of H&M. Olivia, known for her dedication to sustainability and her commitment to environmental purposes, will appear in the campaign wearing pieces of the collection. The Conscious Exclusive collection will be available in about 200 H&M stores worldwide from April 16th, and also on their online store.
This year’s Conscious Exclusive collection has influences from all around the world, as it’s inspired by the cultures of Africa, Asia and India, both in terms of lines and details. Dresses are the main focus of the new collection, along with hand painted prints, created especially for the collection.