Jared Leto in the Gucci Guilty campaign

Jared Leto in the Gucci Guilty campaign

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Jared Leto in the Gucci Guilty campaignJared Leto stars in the Gucci campaign for its new fragrance called Guilty. Leto replaced Chris Evans and Evan Rachel Wood who have previously starred in Gucci’s campaigns. The campaign was shot in Venice by director Glen Luchford and the models alongside Jared Leto, are Julia Hafstrom and Vera Van Erp. The campaign appears to be a “liberated expression of sexuality”, as the brand describes it. The 2 versions of the Guilty fragrance, Gucci Guilty Pour Femme and Gucci Guilty Pour Homme, both break gender expectations. Gucci Guilty Pour Femme is a mix of sweet lilac with geranium, a note usually used in men’s colognes, while Gucci Guilty Pour Homme a blend of lemon, lavender and patchouli, but also orange blossom, an ingredient typically used in female fragrances.

Jared Leto in the Gucci Guilty campaign Jared Leto in the Gucci Guilty campaign

Markella aka Call me M. is a Marketing & Advertising graduate from Thessaloniki, Greece and the owner of the personal style blog, Do You Speak Gossip?. Her hobbies are blogging, photography, traveling and cooking. She loves blogging about her passion, and she also loves photographing everything; from food to nature and everything else in between she may find pretty. When she's not behind (or in front of) her camera, you will find her taking photos with her phone and chatting with her friends online. She's a shoe addict, and a food and technology lover.

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