ARKET is H&M’s new brand

ARKET is H&M’s new brand

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ARKET is H&M's new brand
H&M is introducing us to its new brand called ARKET. It will be a brand within the H&M group. You could find collections for men, women, children and the home. According to the press release the first store will be open in London and online in 18 European countries in early autumn 2017. Other stores will follow in Brussels, Copenhagen and Munich. Did you know that ARKET means “sheet of paper” in Swedish. We can’t wait to see the collections!

Photo courtesy Vogue.co.uk

Who is Ioanna? Makeup artist, beautician and cosmetologist and crazy about the fashion world. She loves profiterole, macarons and the italian language. In her blog you can find out how to adjust the new trends, beauty tips, reviews and you can also take a glimpse of her everyday life. She loves exploring new places and hanging out with her friends. Her weakness? A good pair of shoes which she can't resist!

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