The newest Gucci Cruise 2018 is called The Roman Rhapsody, and it features portraits of real people (non-models) in apartments and and neighborhood parks throughout Rome. That’s where the campaign takes its name from. It features people that are not models in real life, such as a Gucci Rome shop assistant, the owner of one of Rome’s best-known Chinese restaurants, an advertising executive, Italian actress Miriam Leone, and an Italian singer-songwriter. The collection is shot by the iconic British photographer Mick Rock. See the whole campaign here.