Sam Smith, the famous British singer, has revealed a bit of his campaign for Balenciaga, for the lenses of Josh Olins, with a video where he walks towards the camera. It’s the first time that the 23 year old-singer poses for a fashion campaign and he announced it in a classy, but excited way!
In Sam Smith’s words, on social media: “Ladies and gentlemen. The time has come for my first ever collaboration with a fashion house. You ready? So honoured and ecstatic to announce my collaboration with Balenciaga on the upcoming autumn/winter menswear collection! You’ll be able to see my full campaign very soon. So happy.”
It’s not the first time, though, that the singer is linked to fashion. He was featured in April as Vogue’s Today I’m wearing star, showing outfits every day for a month, and shared his excitement this way: “I feel like Carrie Bradshaw!”
Take a look at some of the campaign’s photos and video below!