I may not know Christina aka Lemoncake Wardrobe personally, but she has already win me over, through her blog, and I feel like we’re already friends. It’s easy to get this feeling due to her sweetness, and how down-to-earth and polite she is. Since the first time I read her posts, I was magnetized by the way she writes. Having been a copyrighter for many years, she knows how to write in a great way, but I believe that it’s something that comes natural to her. Apart from her texts though, I particularly love her personal style, which may vary from retro-inspired to quite modern. But it’s always feminine and elegant, and that’s why her blog is an endless source of inspiration. If you don’t believe me, check out the photos below, and don’t miss her interview. Make sure to also follow her on social media.
Hmm, this is a quite general question and leaves the choice of what to reveal about myself to me; something that always makes me feel uncomfortable. My name is Christina, and I can live by just eating chocolate truffles (is it cannibalistic that I’ve also named my dog “Truffle”?). I was born and live in Athens, but I wasn’t raised here. I don’t drink enough water during the day, I’m not a morning person, and all my savings evaporate into shoes.
2) SBT: How and when did you decide to create your own blog?
I don’t know if I decided it or if it was decided for me, I’m not sure anymore. One night I was quite bored… Too bored to read a book, to watch TV, to go running, to take my dog out, to go out for drinks, or to change my home decoration. I was even too bored to read one of the foreign blogs I was obsessed with at that time. It was a desperate situation. It must have been the fact that it’s been a long time since the day I decided to quit my job as a copywriter in the advertising agency I was working for, and I was intensely missing the creative discharging that writing was for me. I was in need of a creative outlet. I didn’t have to think more of it. I just turned on my laptop, and started setting up my blog, without thinking it twice, without planning it, without an arterial motive, without any idea of where my blog will lead me to 5 years later.
3) SBT: How would you describe your personal style?
Casual chic, romantic, quite feminine. I love monochrome outfits, pastels, clothes that have a special line and a perfect fit that flatters the body. I also like the clothes that make me look taller, but that’s not a style category yet, so let’s leave it at that for now.
4) SBT: What five pieces (beauty and/or fashion ones) would you say that make up your signature style?
Ballerinas and pointed flats, high-waisted pants, waist-fitted skater dresses, a whole lot of black mascara, and my favorite perfume of the past 9 years.
5) SBT: What is your greatest weakness among these 4: clothes, shoes, bags or cosmetics?
That’s tough. If I absolutely had to choose, if my life depended on it, I’d say shoes.
6) SBT: What’s blogging for you and what do you like the most in it?
It’s a way of life. I like the fact that it pushes me to read more, to explore unknown to me territory (till then), to go deep, to fail miserably and to start all over. I like getting to know new interesting types of people, creative ones, stubborn, and a little bit crazy, which is my favorite kind. I like it because I never get bored of it. And that last part, is something huge by itself.
If you mean professionally, then no. I am a full-time blogger, and to reach the level I want to (there’s always infinite room for improvement) I don’t have any time or energy left for anything else. Of course I still work as a freelance copywriter, because I just can’t stop writing; It’s in my DNA.
8) SBT: Do you think that fashion blogging could be someone’s full-time job in Greece (for someone to be able to live exclusively from it), and is it something you personally aspire to?
It’s something that I personally try to accomplish, and yes, I do believe that it’s possible. Foreign brands and bloggers have been working together successfully for many years, with great professionalism and mutual benefits. The power of this medium was quickly appreciated abroad for its directness, its ability for direct sales and indirect – but very effective – advertising and of course for its measurable results. I have the feeling that the idea has already started maturing in Greece too, and this was helped by both staffing companies with people with fresh ideas and also the upgrading of the quality of Greek blogs that now differ from amateurism and offer a tempting alternative to outdated advertising mediums.
9) SBT: How’s a typical day in the life of Lemoncake aka Christina;
It’s difficult to reply in two lines only, since none of my days is the same with the previous one. The sure thing is that I’ll wake up without an alarm clock, unless I have an important appointment, and I’ll drink my first – and only – cup of coffee of the day before I start doing anything else. It’s my sacred ten-minute time. It’s very possible that I’ll scold Truffle at least once for doing something she shouldn’t have, and I’ll say I’ll go to the super market and postpone it for about 3 days, and I’m not going to iron today either. The rest vary and usually have to do with Lemoncake: photoshoots, writing, email exchanging, events, more writing… At the end of the day, I’m going to watch a movie or read a book for my mind to go blank and be able to sleep. Something that is a terrible idea, since there’s no way to go to sleep before I read my book cover to cover.
10) SBT: What are your future plans/dreams (blog-related or personal)?
I’m trying to acquire much more knowledge around my field, and collaborate with people who will allow me to reach the aesthetic and functional level I want for Lemoncake. I wouldn’t want it to lose its authenticity and its freshness and become another sterilized blog that tries to emulate magazines with their flawless styling, because that’s not me. And Lemoncake is me!
I personally dream of days filled with positive energy, friends and new experiences. There are certainly many ways to follow if you’re determined to go there, and I’m determined to explore them all! 🙂