Katy Perry is the main protagonist of H&M’s Holiday campaign 2015. Her huge success on the international scene, her millions of social media followers and her love for H&M makes her the perfect candidate for advertising their Holiday collection. The campaign is going to be released in printed media and a TV version combining the brand’s joyful and friendly spirit. “H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years. One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget” Perry stated. The official launch of the company’s Holiday campaign, is expected to be released in November 2015.