Fashion news

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Victoria's Secret x Mary Katrantzou collaborationThe famous lingerie brand, Victoria’s Secret, has recently announced their collaboration, with famous Greek designer, Mary Katrantzou. It’s the second time the brand will be collaborating with a luxury fashion brand, after last year’s capsule collection with Olivier Rousteing of Balmain. May Katrantzou is known for her colorful and unique prints, and she’s been a favorite designer of London Fashion Week. The Victoria’s Secret x Mary Katrantzou capsule collection will be presented on the runway next month, at Victoria’s Secret annual Fashion Show in New York City. After their debut during the show, the items of the collection will be available to shop, online and in stores for the holiday season. Mary Katrantzou stated about this collaboration: “Everything that Victoria’s Secret creates is about a woman feeling confident and empowered—and also having fun with what she is wearing, This collaboration is going to be bold, fun and playful”. We can’t wait to see more!

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GIGI HADID STARS IN REEBOK ‘BE MORE HUMAN’ CAMPAIGN 3

Gigi Hadid stars once again in Reebok’s campaign. Cathrine Wessel is the photographer behind the “Be More Human” campaign and she did an excellent job. The supermodel wears a branded Reebok Classic cropped t-shirt, long jacket and leggings. She poses in both playful and dynamic way. Moreover, Gigi Hadid talks about what the phrase #BeMoreHuman means to her in a short video. Take a look below for more photos and enjoy the video.

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Balmain's new campaign features virtual modelsBalmain recently announced that their new campaign features virtual models. The brand actually designed digital models, by working with the software company CLO Virtual Fashion. The company has its 3D designers input data from each item of clothing, into a program and tailor the dresses to each model’s measurements, after measuring the clothes for weight, flexibility, drape and stitching patterns. The new virtual “Balmain Army” consists of 3 “models”, Shudu, Margot and Zhi. Shudu even has an Instagram account with over 100k followers, after Fenty Beauty reposted one of her photos. She was created by visual artist, Cameron-James Wilson. The reveal of her not actually being real, received mixed reactions. While some users found it artistic, and smart, some others thought it was “just not right”, since virtual models can’t compare to real life models. According to Balmain’s statement about the models: “Anyone and everyone is always welcome to join Balmain army’s growing ranks – they need only share our bold spirit of adventure as our new virtual icons, Margot, Shudu and Zhi who mirror the beauty, the rock style and the confident power.” The 3 virtual models, are exclusive to Balmain and were made in a collaboration between Rousteing and CGI artists. What do you think about this move? Are you a fan of the idea?

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H&M Studio AW 2018 Neo Noir Chic collection 11This September, H&M Studio releases its A/W18 womenswear collection, entitled “Neo Noir Chic”, and inspired by the original cult 90’s series Twin Peaks. The dream logic aesthetic is writ large over a collection of ladylike statement pieces and borrowed-from-the-boys wardrobe classics. Fifties movie icons, with their era-defining looks, provide further nostalgic stimulus, yielding precise, sculpting wool dresses and nipped-in coated cotton trench coats as well as indigo precision denim jackets, sturdy turn-up jeans and a grunge-infused viscose-silk suit. Cosy, hairy cropped knits and elegant neck-tie blouses are equally key pieces. “With H&M Studio, we love the play between the feminine and masculine and this year we added a 50’s twist – there are ultra-feminine options combined with mannish details and super-classic pieces that invite you to create your own distinctive look,” said Pernilla Wohlfahrt, H&M’s Design Director. The collection, which comprises clothing, shoes and accessories, will be available to buy online and in selected stores from 6 September.

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Asos x Simpson collectionThe Asos design team, is teaming up with The Simpsons to launch a new streetwear collection, filled with sweaters, denim pieces, swimwear, bucket hats, overalls, and a lot more. The whole collection will consist of 30 pieces in total, and it’s going to drop on August 23rd on Asos. It will include both women’s and men’s pieces, and also some unisex ones, including Asos Plus and Asos Curves lines. Take a look at some of the pieces of the Asos x Simpsons collection below, and get ready to shop on August 23rd.

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Hello Kitty x Converse collaboration 1

Hello Kitty has collaborated with Converse to turn all our childhood dreams into reality. They will release a footwear and apparel collection that will include from sneakers to hoodies, t-shirts, and bags. The cartoon character makes an appearance on a variety of pieces, making this collaboration a real treat for all Hello Kitty fans.

Converse’s sneaker silhouettes are upgraded with graphics of the cartoon character. The designs go from a revamp of the classic black Chuk Taylors to lovely pink Chuk 70s high top sneakers. Moreover, the styles that also got an upgrade is the brand’s iconic One-star silhouette. You can find them in black, white, red and pink shades. As for the apparel part of the collection, there are hoodies, t-shirts, and sweaters with the cartoon character on them. The colours are the same as the sneakers, which makes it easier to put together an entire Hello Kitty outfit.

The Hello Kitty x Converse collection is quite affordable with prices that start at $35 and go up to $100. You can find them starting from August 16 on converse.com and at select retailers.

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Vans x Van Gogh Museum 4A new Vans collection in collaboration with the Van Gogh Museum, is expected to drop soon, on August 3. The Van Gogh Museum, has teamed up with the skate brand Vans for a historic release. Four of Van Gogh’s paintings have been used for this collaboration, in an exclusive collection that takes Van Gogh’s art, “off the wall”. The selected paintings are: Van Gogh’s Sunflowers, Skull, Almond Blossom and his self-portrait, which were printed over t-shirts, bomber jackets, hoodies, and hats. Sunflower has been used on the Authentic style, and also on a t-shirt, and a hoodie, while Almond Blossom was digitally printed on a bomber, a hat and a backpack. His self-portrait was also printed over the Authentic shoe style, and also on a t-shirt. Some of his artwork was printed on the Old Skool shoe style, such as the Old Vineyard with Peasant Woman, while excerpts from a letter that Van Gogh himself wrote, were printed onto the Classic Slip-on style.

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New Hello Kitty x Asos collectionBack in October 2017, Hello Kitty had collaborated with the UK retail store ASOS, to bring out a holiday collection for adults. Now, the famous kitty, has landed her next collaboration with ASOS, filled with pastel colors to make your wardrobe more girly. The collection includes a tracksuit jacket and skirt set, as well as a colour-blocked denim jacket and striped PJs. The piece that stole our hearts however, is none other than a pair of pink velvet heels with ankle straps, and oversized red bows. Our eyes make hearts just by looking at them. They’re the prettiest and girliest shoes we’ve seen in a while, and we would love to own them. The whole collection is filled with a heavy dose of bows, cats and pastel colors, characteristics of all Hello Kitty collaborations. This is not the first time that Hello Kitty has collaborated with other brands, since in the past, she’s brought out collections with Puma, Furla and Stance. The new Asos x Hello Kitty collection is already available to shop online, on ASOS.

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Asos stops selling silk, cashmere, mohair or feather productsASOS has pledged to stop selling silk, cashmere, mohair or feather products, by early 2019. The UK retailer, followed the steps of other global retailers, such as Forever 21, Topshop and H&M, who have stopped using mohair for their products, and it took it a step even further. They promised that they’ll stop using and selling all of those materials by January 2019. Of course that move has been warmly welcomed by PETA. “PETA applauds ASOS for leading the charge for compassion in fashion,” says PETA Executive Vice President Tracy Reiman, according to their press release, a couple of days ago. “In response to PETA’s campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favor of cruelty-free alternatives that look great without causing suffering.” According to PETA, each year, the mohair, cashmere, down, and silk industries exploit countless goats, geese, ducks, and silkworms, causing these sentient beings unnecessary pain and suffering. These are good news for the fashion industry, and we hope that more retailers will follow ASOS lead.

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Vans x Marvel superhero collaborationVans and Marvel have teamed up to bring out a huge collection of footwear, apparel and accessories with their names. Each piece from the collection is dedicated to one of Marvel’s characters. There are pieces that feature Spiderman, The Hulk, Venom, Deadpool, Captain Marvel, and the Avengers. The collection is already out since June 8th, and you can find it in stores, and online. The Old Skool style comes in details that represent each of The Avengers characters. And there’s a kid-version of the collection, featuring Spiderman, on the Sk8-Hi design. There are hats, slip ons, shirts, hoodies, shoes and backpacks, and some of the characters even have their own capsule collections. So if you’re a fan, you should definitely check this collection out. You don’t want to miss it! Check out more photos and items from the superhero collaboration of Vans and Marvel, below.

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