New York, Oct. 24 – Paris Jackson, Frances Bean Cobain and Miles Richie attended the energetic show and the after-party for MOSCHINO [tv] H&M. H&M and MOSCHINO’s Artistic Director Jeremy Scott invited celebrities, international editors and influencers to an exciting fashion show, with big screens lit up like in Times Square, New York!
Among the models who walked on the catwalk were the Hadid sisters, wearing items from the MOSCHINO [tv] H&M collection, while the legendary Naomi Campbell closed the show. Kiers Clemons, Leigh Lezark, Coco Rocha and Bebe Rexha were in the front row dressed in looks from the collection. The models arrived at the catwalk through a staircase that one would expect to meet in an alley in the city, with clear references to an old New York musical. They then walked the catwalk, which also looked like a street – exactly the place where Jeremy likes to see people wearing his designs.
“The MOSCHINO [tv] H&M collection is a gift to my fans – I wanted to give them the most MOSCHINO collection ever made. I tried to include all the elements that I would expect to see in my show: haute couture inspired by cartoon characters, combined with street wear aesthetics, full of countless glitter hip hop accessories to create a complete MOSCHINO look, “says Jeremy Scott, Artistic Director of MOSCHINO.
“We had so much fun as we moved to Jeremy’s MOSCHINO world during the show for the MOSCHINO [tv] H&M collection. All of the items we watched show off the optimism, the humor and the joy that inspires the whole collection, “said Ann-Sofie Johansson, Creative Advisor of H&M.
The legendary make-up artist Pat McGrath created the beauty look for the show using products from the H&M Beauty collection. To highlight the collection, the make-up look was bold & dynamic and glamorous, focusing on a linear liner for the eyes and a radiant face.
As soon as Jeremy made his appeal for the closing of the fashion show, the giant boards that surrounded the catwalk rose up, revealing the decks of the Grammy Award-winning producer and artist, Diplo, ready to kick off the party. At the same time, the exclusive MOSCHINO [tv] H&M pop-up store was revealed, giving guests the ability to be the first to acquire a piece of the collection.
Throughout the evening, the guests had the opportunity to literally enter the world of the MOSCHINO [tv] H&M collection and experience it through a unique augmented reality experience. The guests wore the special Magic Leap One masks and entered a giant TV to experience the collaboration in a completely new way. All technological applications were created by Warpin Media.
The MOSCHINO [tv] H&M collection uniquely connects street energy with pop culture, glamor, playful mood and humor. Jeremy Scott, artistic director of MOSCHINO, created a collection for women and men, including accessories, as well as a few pieces exclusively for dogs.
MOSCHINO [tv] H&M will be released in selected H&M stores worldwide, as well as on-line on 8 November.