Balmain recently announced that their new campaign features virtual models. The brand actually designed digital models, by working with the software company CLO Virtual Fashion. The company has its 3D designers input data from each item of clothing, into a program and tailor the dresses to each model’s measurements, after measuring the clothes for weight, flexibility, drape and stitching patterns. The new virtual “Balmain Army” consists of 3 “models”, Shudu, Margot and Zhi. Shudu even has an Instagram account with over 100k followers, after Fenty Beauty reposted one of her photos. She was created by visual artist, Cameron-James Wilson. The reveal of her not actually being real, received mixed reactions. While some users found it artistic, and smart, some others thought it was “just not right”, since virtual models can’t compare to real life models. According to Balmain’s statement about the models: “Anyone and everyone is always welcome to join Balmain army’s growing ranks – they need only share our bold spirit of adventure as our new virtual icons, Margot, Shudu and Zhi who mirror the beauty, the rock style and the confident power.” The 3 virtual models, are exclusive to Balmain and were made in a collaboration between Rousteing and CGI artists. What do you think about this move? Are you a fan of the idea?
The KENZO x H&M lookbook features a key selection of looks from the designer collaboration and stars a diverse cast of talented, passionate and creative ambassadors, each of whom expresses their individuality and values with style.
Gucci launched a new campaign based on the British Culture for the Cruise 2017 collection. Glen Lunchford capture the models posing next to the British actress and icon Vanessa Redgrave with the palace of the Duke and the Duchess of Devonshire as a background. You can see the campaign photos below.
After his successful collaboration with H&M, Olivier Rousteing launches a new sporty collection in collaboration with Nike, as he recently posted on Instagram. In his new collection for the famous activewear brand, sporty style becomes high-fashion, including performance boosting clothing techniques, such as flyknit, for those wanting to achieve their highest. Main stars of the campaign are famous fashion models along with the football legend Christiano Ronaldo and Rousteing himself. You can see the full campaign below:
Last September, Karl Lagerfeld transformed Grand Palais into an airport for the purpose of presenting the spring 2016 collection for Chanel. The collection consisted of airport looks and more casual ensembles which exude the feel of the luxury house. The new campaign of Chanel takes place in Red Hook, which is located in Brooklyn, with protagonists the models Mica Arganaraz and Lineisy Montero who are posing as travel companions on a discovery voyage in New York. See a small preview of the campaign below:
MIGATO created a new international campaign, starring six young everyday and modern people. These are the everyday heroes of a new generation of modern Greeks, who set goals and dreams, fighting for the greatest distinctions. They are cosmopolitans, they could be living in New York, Tokyo or London, but they’re still in Greece fighting for the next day, feeling equal citizens of the world. The Greek character of the campaign is discreetly displayed at the scene of the shooting. The traditional folklore items – inspired from Epirus, get mixed with modern styling and the dominant designs of the new MIGATO collection, exuding an international flair. See the photos and the video of the campaign below and check out their site and e-shop for more.
Chiara Ferragni’s new Fall/Winter 2015-2016 collection is already out along with the campaign, which was shot at the Piñada District in downtown LA, by photographer Fanny Latour-Lambert, featuring Chiara herself. The collection is full of glitter and the now “trademark” of the brand, the “flirty-eye”, and includes sneakers, slip-ons, slippers, sandals and even a few pair of boots and booties. Along with the “flirty-eye”, what’s new in this collection is the shoes including one of her most famous hashtags on Instagram, the “never stop” from #TheBlondeSaladNeverStops which she uses in almost all her photos. Enjoy the photos from the campaign, and some of our favorite pairs from her new collection. You can find the rest of the collection, at chiaraferragnicollection.com.
Sam Smith, the famous British singer, has revealed a bit of his campaign for Balenciaga, for the lenses of Josh Olins, with a video where he walks towards the camera. It’s the first time that the 23 year old-singer poses for a fashion campaign and he announced it in a classy, but excited way!
Last week, we talked about Rihanna being the new face of the Dior campaign. Now, Rihanna’s campaign video for Christian Dior has finally been released! The fourth chapter of the Secret Garden story was filmed by Steven Klein in the gardens of Versailles to the soundtrack of the singer’s eighth studio album, Only If For A Night.
The Greek clothing and accessories company, Doca, released its new catalogue for this spring/summer (of 2015), and we really can’t decide which pieces to pick first, because everything looks amazing. Their new collection is divided in 5 categories with titles like, Greek islands, White fits black, City Escape, Shady pop, and Floral Tribute, depending on the color palette and the patterns of its items. In this new campaign, bold and pastel colors are the protagonists, but black, white and of course blue are also a big part of it, since blue is the color of Greece, and it’s really common in summer. Enjoy part of the catalogue with us, through the pics you’ll find below, and make sure to visit Doca’s site, to go through all its pages.