ASOS has pledged to stop selling silk, cashmere, mohair or feather products, by early 2019. The UK retailer, followed the steps of other global retailers, such as Forever 21, Topshop and H&M, who have stopped using mohair for their products, and it took it a step even further. They promised that they’ll stop using and selling all of those materials by January 2019. Of course that move has been warmly welcomed by PETA. “PETA applauds ASOS for leading the charge for compassion in fashion,” says PETA Executive Vice President Tracy Reiman, according to their press release, a couple of days ago. “In response to PETA’s campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favor of cruelty-free alternatives that look great without causing suffering.” According to PETA, each year, the mohair, cashmere, down, and silk industries exploit countless goats, geese, ducks, and silkworms, causing these sentient beings unnecessary pain and suffering. These are good news for the fashion industry, and we hope that more retailers will follow ASOS lead.