Born in Turin in 1984, Eleonora Carisi immediately started expressing a developed sense of fashion. After graduating Marketing and Communication school at the European Institute of Design in Turin in 2006, she decided to open “You you Store”, a small clothing boutique in the center of Turin, in the same year. In 2009 she launched her clothing label and in 2010, with the fashion blog phenomenon spreading across the internet, she decided to roll out her online platform, which she named “Jou Jou Villeroy”. Through her blog, she started sharing her passion for fashion, photography and lifestyle with her followers, making her blog one of Italy’s “50 most popular blogs” and getting into the world of blogging and social media such as Instagram, Twitter and Pinterest. In 2011 she drew up a collaboration with the online version of the Italian magazine Grazia, on which she has been writing about trends, becoming so, a “Grazia It-Girl”. To this day, Eleonora counts a lot of collaborations with international luxury brands, such as Michael Kors, Moschino, Chanel, Tod’s, Gucci, Ferragamo, Redken. Explore her style below: