Longchamp recently released their Spring/Summer 2015 ad campaign in which Alexa Chung stars. The ad campaign images were shot at MAMO, Centre d’art de la Cité Radieuse of Marseille, France, by Max Vadukul. In the ad campaign, Alexa wears the iconic Le Pliage Héritage bag in its mini version, in many different colors, pairing it with beautiful colorful dresses and espadrilles. Take a look at the whole Le Pliage Héritage collection below, and watch the film at the end of this post.