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ocean waste

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New adidas sneakers made from ocean wasteAs part of its long-standing collaboration with environmental initiative Parley for the Oceans, Adidas has updated one of its classic shoes from the 90s and made it eco-friendly. The initiative aims to stop plastic that’s entering the ocean, and retrieves waste from beaches and coastal communities in the Maldives. The waste products are then turned into yarn and get knitted to construct the shoe’s upper.  The updated sneaker which was first designed in the 90s, now features a two-tone upper, which has been knitted from yarns made out of up-cycled plastic, creating a wave-patterned stitching and it’s available in two color combinations: dark navy & blue, and white & turquoise. Its molded heel counter is made from recycled plastic, while the outsole is made from recycled rubber. The Parley EQT is the latest in a series of products to come out of the longstanding collaboration between Adidas and Parley for the Oceans. The first Parley Ocean Plastic trainers were presented during an event at the United Nations headquarters in New York in July 2015, when the shoe was still a prototype. The Parley EQT Support Adv sneaker costs $160 and it is available online, here.

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