Kendall Jenner is the new Adidas ambassador, and she’s the face of new Arkyn sneakers campaign. The campaign was shot in Kendall’s apartment in Soho, New York, giving us a small glimpse of her house, and most importantly her walk-in closet. The campaign was shot by photographer Renell Medrano, and it was supposed to show “the talent’s real living and working spaces, to emphasize the true, personal connection, allowing the photographer to capture [Kendall] in the most natural manner possible.” The new Arkyn sneaker features a mesh upper with details of the brand’s classic three stripe. The sneaker is sock-like and has a minimalist lacing system. Its retail price will be $115, and it will be officially released on April 5. Take a closer look at the Arkyn sneaker, through the campaign photos you can find below, and a better look at Kendall’s house and walk-in closet. 😉
Adidas
New adidas sneakers made from ocean waste
As part of its long-standing collaboration with environmental initiative Parley for the Oceans, Adidas has updated one of its classic shoes from the 90s and made it eco-friendly. The initiative aims to stop plastic that’s entering the ocean, and retrieves waste from beaches and coastal communities in the Maldives. The waste products are then turned into yarn and get knitted to construct the shoe’s upper. The updated sneaker which was first designed in the 90s, now features a two-tone upper, which has been knitted from yarns made out of up-cycled plastic, creating a wave-patterned stitching and it’s available in two color combinations: dark navy & blue, and white & turquoise. Its molded heel counter is made from recycled plastic, while the outsole is made from recycled rubber. The Parley EQT is the latest in a series of products to come out of the longstanding collaboration between Adidas and Parley for the Oceans. The first Parley Ocean Plastic trainers were presented during an event at the United Nations headquarters in New York in July 2015, when the shoe was still a prototype. The Parley EQT Support Adv sneaker costs $160 and it is available online, here.
Kate Moss Fronts adidas Originals’ Gazelle Campaign
Gazelle sneakers by Adidas are back for good and the star of their ad campaign is Kate Moss. Adidas just relaunched the legendary sneakers and they used an old 1993 photo of Kate Moss wearing her sneakers for the ad campaign. They also added a touch of technology and voila, the new updated version is ready! The Gazelle sneakers were first released back in the 60’s and they remain an important part of the fashion and urban culture.
Raf Simons x Adidas Stan Smith Spring ’16 Collection
The Adidas x Raf Simons Spring 2016 collection is here and it seems that these pastel shades are exactly what we were looking for! Available in three colors: night marine, ash pink and blush yellow, the design features an “R” on the side, in addition to Raf Simons’ name on the heel. The new adidas Originals x Raf Simons Stan Smith is available now for $400 so if you crave it prepare yourself to pay!
Mary Katrantzou and Adidas Partner For Second Capsule Collection
Mary Katrantzou teamed up with Adidas to launch a second capsule collection after their super successful first time! The 24-piece collection will include footwear with the designer’s signature patterns and floral prints. There will also be a T-shirt decorated with patches and crystals, a varsity jacket, a tank dress, leggings, tracksuit pants, boyfriend T-shirts, boy shorts and jersey swimsuits. Prices will range from 70 euros for a tank top to 420 euros for a dress. Adidas Originals by Mary Katrantzou will be available in Adidas stores and on the brand’s and Mary Katrantzou’s websites.
SHOP MARY KATRANTZOU X ADIDAS:
Adidas x Pharrell Williams | The new ”Supercolor” Collection
This is not the first time Pharrell Williams collaborates with Adidas; he did it before and since it was so succesfull they decided to repeat it by collaborating again for a new colorful collection based on the superstar model. The 50-piece collection will be available in any color you can possibly imagine and was inspired by the human equality and the right to choose (with so many color options everyone will have a choice!). The collection will be available from March 27 in every Adidas store and in selected retailers.
Mary Katrantzou for Adidas
Greek designer Mary Katrantzou and her vibrant colors and prints are now a collection for Adidas and it will be in stores on November 15th. Sneakers, neoprene tops, jackets, body-tight dresses with the designer’s signature – a kaleidoscope of colors, even a bit psychedelic, we can say! The pictures speak for themselves, so check them out and dive into Mary’s colorful design!
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