Tags Posts tagged with "Archive by Alexa Chung"

Archive by Alexa Chung

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Archive by Alexa Chung M&S winter 2016-2017

After the success of the first series “Archive by Alexa”, the new collection is another collaboration between Marks & Spencer and the modern icon of British style, Alexa Chung. «The Winter Collection by Alexa Chung” is now available at Marks & Spencer. The winter collection, which comes to complete the “Archive by Alexa” series, is a modern approach to earlier collections of M&S and combines its rich heritage with contemporary style. Utilizing Marks & Spencer’s extensive archive in Leeds,  Alexa, in cooperation with the design team of M&S continues the re-definitional journey through a clear winter style. The supportive campaign, was photographed yet again by Tom Craig while Alexa herself preserved the creative editing, styling and direction.

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Archive by Alexa brings together a modern icon of British style Alexa Chung, and a long standing icon of the British high street, Marks & Spencer. This is a unique approach to a collaboration. Using the rich and extensive Marks & Spencer Company Archive in Leeds, Alexa and the M&S design team have embarked on a journey of rediscovery. This project is the first of the ‘M&S &’ series. A sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands & fashion icons.The 31 piece womenswear collection has been carefully curated and handpicked by Alexa and the M&S design team. Bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. Through introducing modern fabrications and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility. The supporting campaign will launch in April with Alexa herself taking creative ownership of the mood and direction.

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