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Color Riche

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L'Oreal teams up with Balmain for a makeup collection

Remember back in May when we told you about a collaboration between L’Oreal and Balmain was coming? As we’re getting closer to the release date, more photos and information about the collection is coming out, so we thought we should remind you about it. The capsule collection will include 12 shades of matte lipstick by Color Riche and the exclusive collaboration with Balmain. The L’Oréal Paris x Balmain collection, will be called Tribe Coutoure, and will come in three couture packs: Rock, Couture and Glamazone, designed to match every complexion. The motto of the collection is: “No matter your origin, No matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it”. It’s the first time Balmain’s creative director, Olivier Rousteing, designs a collection for the beauty industry, after his very successful collaboration with H&M, and the release of his first children’s line, and it’s expected to be an absolute hit. The first colors and their names have already been revealed through the brands’ social media, but the full makeup collection will be launched on September 1st, during Paris Fashion Week and will be available in all Balmain stores.

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