It’s really not that new, but Jeremy Scott has launched his first fragrance for Moschino back in November – the playful perfume Toy. The bottle is a teddy bear, it’s sweet! True, to spray the perfume, you have to take the head of the bear off, which is a bit creepy… It’s unisex and humorous, like the appointed creative director of Moschino says: “one thing I have and most of other designers don’t… is humor”.

Maybe it’s nice to see other playful perfume bottles as well, to give us a smile?