Customized sneakers from your sofa? Yes!

Customized sneakers from your sofa? Yes!

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It’s very common to have customized items with fabrics or embellishments such as silk flowers, rhinestones, etc. But from a sofa? It’s so interesting! How does it work?

Customized sneakers from your sofa

The whole concept was developed by Vittel, the famous bottled  water brand. Then we may ask ourselves, what does a water brand have to do with customized sneakers? Well, a lot. The idea is that instead of sitting on the sofa watching TV or playing videogames for long periods of time, people lead a healthier life, with their customized sneakers, being outdoors more often.

Customized sneakers from your sofa

For the Couch Converter program a person should submit a picture of his/her sofa and then send the cut-up sofa fabric to the company, after the application’s approval. The result is a pair of customized sneakers after 8 weeks. But it was only opened for some countries, such as France, Switzerland and Germany, and the 50 first submissions were evaluated. Anyway, if it comes back – the company may well open the program again – would you dare cutting your sofa for that? I must say I can’t see myself doing that! But as a concept is was cool, in my opinion!

Customized sneakers from your sofa

Watch Vittel’s video to get the whole idea! It’s a really nice video!

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Photos and video courtesy of Complex.com and Vittel

Denise S. is the owner of the personal blog Denise's Planet. MA in British Politics & Economics, French Philosophy and American Literature. She loves the word love, buying beauty products and many shoes, plus adventures, learning languages (Greek is planned!), traveling, making friends, discovering new cultures, dancing, reading, cooking, old movies, painting and all that makes life more beautiful and happier!

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