Nick Beighton, the company’s long-time finance director, will be the new global director. Mr Robertson, still owns an 8.4 per cent stake in the company, which is worth more than £208m, and he is expected to stay in the company as non-executive director. He launched Asos in 2000 as As Seen On Screen, offering outfits and accessories similar to those worn by celebrities. It listed on the London Stock Exchange’s Junior Alternative Investment Market at 20p a share in 2001, according to the source. Now Asos shares closed at 2,984p, with a market value of £2.5bn.