H&M is introducing us to its new brand called ARKET. It will be a brand within the H&M group. You could find collections for men, women, children and the home. According to the press release the first store will be open in London and online in 18 European countries in early autumn 2017. Other stores will follow in Brussels, Copenhagen and Munich. Did you know that ARKET means “sheet of paper” in Swedish. We can’t wait to see the collections!
Photo courtesy Vogue.co.uk