Britney Spears partners with global brand management company Epic Rights, to launch a fashion & lifestyle collection. Following her recent campaign with Kenzo, Britney recently announced that she’s going to expand her brand, by launching a line of branded merchandise. The Britney Spears Lifestyle Program will include: fashion apparel, hair care, accessories, activewear and electronics. Spears stated: “I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection”. “We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” “Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible.”, said Britney’s manager, Larry Rudolph. With this partnership, Britney Spears hopes to expand her brand presence in the marketplace on a global scale. Epic Rights, the global brand management and licensing company, will also be managing her e-commerce initiatives, including Amazon. The collection is expected to be launched in Spring 2019.