The news burst like a bomb! From January 2015 Rihanna will be the new creative director of the women’s sports lines and of course the global ambassador of the well-known sports comany Puma. The singer is undoubtedly a fashion role model for several fans throughout the world and of course her collaborations with internationally renowned fashion designers proves that with no doubt. The company which belongs to Kering, with this new move, is trying to win the antagonism between itself and Adidas and Nike. The only thing we can do is look forward to the development of this collaboration and the impact it’s going to have on the sportswear fans.