Inspired by New York’s creativity and energy, streetware becomes sophisticated in the H&M Studio collection for Autumn/Winter 2017. Imaginative graffiti designs combine spontaneously with masculine plaid, while intense tailoring marries with feminine patterns, creating a dynamic and at the same time charming style. The collection reflects the needs of a trendy woman’s wardrobe, including tight coats, romantic dresses, flattery knitwear, versatile self-contained pieces, imposing accessories and a sophisticated color palette.
Conquer the top of the classic and ultra-modern style with the male H&M Studio collection for the Fall/Winter 2017. This year’s collection is inspired by mountaineering and focuses on the thrilling adventure, endurance and skill of this sport. The classic outerwear, such as the bomber jacket and the coat, get an update, soft knitwear play a leading role and useful details contrast with precise, stylish tailoring.
H&M Studio is the name of the seasonal fashion collection of H&M that presents the most important trends of the season, through basic looks and statement pieces. The women’s and men’s collection is available in selected stores from September 14th. In Greece, the collections are available in Athens at the Ermou 54 store and in Cyprus at 171 Ledra’s street.