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the face of

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Britney Spears is the new face of KenzoBritney Spears lands her first fashion modeling campaign, as the new face of Kenzo. She stars in the house’s Collection Memento No. 2 Spring 2018 collection, which is focused in denim, and was previewed last September. The big reveal was made through Kenzo and Britney’s social media, late last week, with the #KenzoLovesBritney. The campaign was shot by the famous photographer Peter Lindbergh, and Britney poses like a pro, in 3 outfits featuring the iconic Bamboo Tiger print, which Kenzo Takada first developed in the 1970s. KENZO’s creative directors Humberto Leon and Carol Lim, said about Britney: “Number one, Britney Spears is an icon, so I think in terms of her iconography, she fits into our Memento project perfectly. She is a legend in her field”. Britney Spears said that “she had been waiting for the “right fit and the right opportunity” to represent a luxury brand. She also added: “This collection is very youthful…We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.” See more photos below, and make sure to watch the campaign video for more!

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Chiara Ferragni is the new Pomellato ambassadorIt was recently announced that social media influencer and mommy-to-be, Chiara Ferragni, is the new Pomellato ambassador and the new face for 2018 PomellatoForWomen campaign. Peter Lindbergh was the one who shot the new Pomellato campaign. “When Pomellato called me, it was a great joy. I had just bought my first Pomellato ring from the Iconica collection and to be the face of such an important campaign is a source of great pride.” said Ferragni in the video of the campaign. “I am so proud to join this campaign that represents everything that women can be – strong and capable, and fiercely independent,” said Chiara Ferragni. “And Pomellato’s unconventional style, along with the powerful perspective conveyed in each of Peter Lindbergh’s images, it’s just perfect chemistry. I love the way Pomellato is building a platform for women, celebrating women from different walks of life – it’s a brand that has always dared to break the rules. And the fact that the Maison is 100% Italian, like me, it just feels like such a natural fit.” Take a look at the campaign photos and watch the video below.

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Kit Harington Will Be the Face of Dolce & Gabbana's New Fragrance

Dolce & Gabbana recently announced that Game of Thrones star Kit Harington will be the face of their new men’s fragrance, called The One. “Kit Harington is exactly how we see the Dolce & Gabbana man: young, naturally charming, charismatic, with a personality rich in traits. There could be no other face for The One for Men.” Domenico Dolce and Stefano Gabbana stated. This isn’t Kit’s first ad campaign as he had previously starred in the men’s footwear campaign for Jimmy Choo back in 2014. The fragrance campaign launces in September 2017.

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Olivia Wilde for H&M conscious exclusive campaignOlivia Wilde is going to be the face of the new Conscious Exclusive campaign of H&M. Olivia, known for her dedication to sustainability and her commitment to environmental purposes, will appear in the campaign wearing pieces of the collection. The Conscious Exclusive collection will be available in about 200 H&M stores worldwide from April 16th, and also on their online store.

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Kim Kardashian’s sister and up and coming supermodel, Kendall Jenner, was the talk of every social media these days, after the announcement that she’s the official face of Estee Lauder. The famous model learned about the collaboration at the backstage of Paris Fashion Week and seems that now was the right time to officially announce it to her fans. The giant beauty company characterized Kendall as a new star with a social media affect. The whole world of fashion and beauty is curious about the evolution of this collaboration!! Right after the announcement, there has been a rise on the beauty company’s numbers!! Maybe shoppers trust the Kardashians (There has also been noticed a massive sale on pieces of clothing that Kim has worn).

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