H&M teams up once again with the Coachella Valley Music and Arts Festival, creating a co-branded collection for girls and guys under the claim #HMLovesCoachella. The H&M Loves Coachella collection features a line-up of iconic pieces and freewheeling playfulness. The overall look is about personal style, mixing, not matching, and conveying a message of ease and freedom. For girls, the collection includes folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle. For boys, it is all about printed T-shirts and mismatched shirts, bermudas, and denim shorts. The collection will launch globally in-stores and online at hm.com on March 31st.