For the first time, Olivier Rousteing, Balmain’s creative director, got behind the lens to photograph the brand’s fall 2017 campaign. The series of black & white photos were all shot in the streets of Paris, the Palais Royal, Le Pantheon, and in Balmain’s flagship store. The members of the Balmain Army we see in the fall campaign are: Natasha Poly, Lara Stone, Presley Gerber, Ton Heukels, Jon Kortagarena, Marlon Teixeira, Grace Bol, Aleyna Fitzgerald, Alexina Graham, and Valery Kaufman. The campaign has a very sensual character, with some of the models being photographed naked in front of such landmarks.
Photos: Olivier Rousteing/Balmain