For the new H&M campaign, David Beckham joined forces with the actor and comedian Kevin Hart, to present the world of Beckham in a humoristic way. In this campaign for the new Fall 2015 Modern Essentials collection, selected by David Beckham, Hart plays an actor who’s getting prepared to play the role of Beckham. The campaign’s video was released on hm.com on 28th of September, and will be played on TV and cinemas from September 30th. The ad campaign will also be posted on press at the same time.
You can watch the trailer of the campaign that was released some time ago, and the complete campaign video, that was released yesterday, down below:
From the company’s press release